by Fred Kuhr
The National LGBT Media Association has announced its second annual Ad POP award winners, including many top corporate brand names.
Formerly known as the National Gay Media Association, the National LGBT Media Association brings together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities. Its recent name change, rebranding and updated website reflect renewed focus on inclusion for all of the parts of the LGBT community, and is in line with recent surveys on language choices by the community.
The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns. LGBT media differs from other minority media by being most successful when it is local. All national ads placed in local LGBT media are automatically entered into the Ad POP awards. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.
The organization represents legacy brand names and new top performing papers including Bay Area Reporter in San Francisco, Bay Windows in Boston, Between the Lines in Detroit, Dallas Voice, Gay City News in New York City, Los Angeles Blade, Philadelphia Gay News, Wilton Manors-based South Florida Gay News, Atlanta-based Georgia Voice, Washington Blade, Watermark in Orlando, and Windy City Times in Chicago.
Rivendell Media, which represents more than 150 LGBT media companies to advertisers, helped coordinate national entries across local LGBT media.
The National LGBT Media Association “represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace,” said Todd Evans, president of Rivendell, which also publishes Press Pass Q.
“Gay media is local media,” said Evans. “It provides the best on-the-ground information to serve the diverse LGBT community.”
Awards were granted based on 2016 advertising campaigns on both a local and national level. The national winners are:
Pharmaceutical, ViiV Healthcare; Non-Profit, This Free Life; Financial, U.S. Bank; Automotive, Nissan; Technology, Xfinity/Comcast Universal; Travel (Major LGBT Destination), Visit Denver; Travel (Emerging LGBT Destination), OutRVA (Richmond, Va.); and Hotel. Ace Hotel.
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