PRESSING QUESTIONS: David Atlanta
Interview with Sales and Development Director William Duffee-Braun
by Joe Siegel
Geographic coverage area: Atlanta Metro Region and other Southern cities
Year founded: 1998, sold to DRT Media in 2011
Staff size and breakdown: Publisher, sales director, four sales representatives, editor, art director, six to eight contributing writers
Physical dimensions of publication: 6″ x 9″
Average page count: 80
Print run: 7,500 minimal copies weekly
PPQ: Who came up with the name and what is the inspiration for it?
William Duffee-Braun: The magazine was originally a franchise of a now defunct David Magazine out of South Florida.
PPQ: What challenge has your publication had to overcome over the past few years?
Duffee-Braun: Changing the type of content we publish to better fit the demands of the reader. As print content continues to evolve so do we. Readers want comedic, short, and relevant content now, instead of hard-hitting in-depth journalism. The web is where people go to find news. People come to David Atlanta to relax and enjoy.
PPQ: How has David Atlanta changed since it was first launched?
Duffee-Braun: The content is much more diverse now. Originally our content was very circuit related. But as our community gains acceptance, we find more opportunity for crossover lifestyle and cultural content.
PPQ: What one change would you like to make?
Duffee-Braun: We are always evolving and changing. In 2015, we are focusing more on the digital side (davidatlanta.com) than ever before. Our readers want to enjoy all aspects of David Atlanta and we will continue to grow both web and print
PPQ: Do you see yourself as an “activist journalist”? If so, in what way?
Duffee-Braun: Activist journalism is found almost entirely online now. As the world continues to change at a rapid rate, it is necessary to get this information out as quickly as possible. Because of this, we reserve our print magazine for light-hearted entertaining content.
PPQ: What’s the most surprising feedback you’ve received from a reader?
Duffee-Braun: Our readers are very vocal and provide tons a feedback. Our “Bitch Session” column provides a great opportunity for not only content feedback, but general gripes about the community.
PPQ: Why do you think David Atlanta has endured as long as it has?
Duffee-Braun: We listen. We evolve to fit our readers’ demands so that they continue to cherish us as their beloved local gay brand.