by Fred Kuhr
The National LGBT Media Association (NGMA) announced its third annual Ad POP Award winners. The Ad POPs – which stands for Pride in Online and Print – honor the best representations of LGBT advertising in online and print campaigns in 2017, as placed in regional LGBT newspapers in NGMA member cities.
The awards recognize clients, creative and placements agencies, and winners are selected based on their image and messaging. NGMA member papers each select one top award winner in their regional markets, plus a national award is handed out. This year, that award goes to Target Corporation.
NGMA member newspapers include the Bay Area Reporter (San Francisco), Bay Windows (Boston), Between The Lines (Detroit), Dallas Voice, Gay City News (New York City), Los Angeles Blade, Philadelphia Gay News, South Florida Gay News (Wilton Manors), Georgia Voice (Atlanta), Washington Blade, Watermark (Tampa Bay, Fla.) and Windy City Times (Chicago).
Rivendell Media, which publishes Press Pass Q, helped coordinate national entries across local LGBT media. “NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace,” said Todd Evans, president of Rivendell, which also represents more than 150 other LGBT media companies to advertisers. “LGBT media is almost all local media,” said Evans. “It provides the best on-the-ground information to serve the diverse LGBT community.”
Local winners included the High Museum of Art, designed by Angela Jaeger, presented by Georgia Voice; Cambridge College, presented by Bay Windows; Orlando Health through Efficiency Media, presented by Watermark; the Illinois Office of Tourism, designed by J. Walter Thompson, presented by Windy City Times; Toyota, design by Imre, presented by Dallas Voice; Michigan State University Federal Credit Union, presented by Between The Lines; MedMen, presented by Los Angeles Blade; Borgata Casino and Spa, designed by SKG Global, presented by Gay City News; The Philly POPS, presented by Philadelphia Gay News; City Ventures, presented by Bay Area Reporter; Island City Stage, presented by South Florida Gay News; Straz Center for the Performing Arts, presented by Watermark; Rufskin, designed by Hubert Pouches and Douglas Coats, presented by the Washington Blade.
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