by Joe Siegel
The Los Angeles Blade plans to expand its coverage by publishing a weekly print edition, just one year after its biweekly debut.
The publication covers Los Angeles and California mixed with national and international coverage from the reporting team of its sister newspaper, the Washington Blade.
“After a successful first year on a biweekly print schedule, we determined that Los Angeles needs and deserves even more robust coverage of LGBTQ issues,” said publisher and editor Troy Masters. “To that end, we’re excited to deliver the Blade each week starting May 4.”
In addition to the expansion, the Los Angeles Blade announced it has hired media veteran Michael Jortner as its new advertising and marketing director. Jortner served as principal of WeHo Digital, a digital marketing agency serving small businesses in the area. Jortner is certified in digital marketing solutions by Gannett and MarketMotive.
“I’m a big believer in LGBTQ media and thrilled to join the Blade team,” said Jortner. “I look forward to working with Los Angeles businesses to reach and connect with LGBTQ consumers.”
The first weekly edition of 20,000 copies will debut May 4 at L.A. area bars, restaurants, gyms and other locations popular with area LGBT residents.
The Los Angeles Blade and the Washington Blade are published by Brown Naff Pitts Omnimedia. The Washington Blade is the only LGBT media member of the White House press corps.
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