by Joe Siegel
On October 9, there will be a new gay publication in Los Angeles.
Troy Masters, a figure in the world of New York City LGBT media for over 25 years, is launching The Pride L.A. The newspaper will be printed bi-weekly and will serve heavily LGBT communities including but not limited to West Hollywood, Beverly Hills, Silver Lake and Downtown. The newspaper will have a print run of 20,000 in October and will also be available online at thepridela.com.
Last month, Masters departed New York’s Gay City News, which he helped launch in 2002. He had most recently served as associate publisher. He stepped down on August 21.
Masters was also founded Gay City News’ predecessor, Lesbian and Gay New York (LGNY), 1994. Before that, he was an advertising executive at New York’s OutWeek (1989-1991).
Masters said Los Angeles is lacking a true community newspaper. He notes there are some other publications, but they don’t provide the type of comprehensive coverage of the LGBT community, such as bills being debated by the state legislature, anti-gay hate crimes and business news.
“Essentially what I want to do is what I’ve always done throughout my career with LGNY, Gay City News, Outweek — to create a community platform,” Masters said.
“I started Gay City News. It’s a part of my life, “ Masters said. “I will miss it desperately but I’m excited by this challenge.”
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